1# NARRATIVE_ Everyone loves stories and Jesus' teachings are full of kind Samaritans and forgiving fathers.
2# SIMPLICITY_ Jesus always offered truths in small bite-sized pieces. Even with this simplicity, the pharisees never understood and even His disciples (who lived with Jesus for 3 years listening, watching and learning) missed the point.
3# FAMILIARITY_ Jesus ALWAYS communicated through familiar examples. Many parables and stories were based on fishing, house-building and farming.
4# CONCRETENESS_ Even when dealing with spiritual theological ideas, Jesus always kept grounded. He used physical, visual images . . . pigs trampling pearls, moths and rust, and eye plucking. Physical examples to back up His statements . . . a coin, a small child, a man with a withered hand.
Jesus kept it real.
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